T.J.Maxx
The Maxx You Project Lab

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With the brand strategy of T.J.Maxx, “Help ignite what makes you, you,” we teamed up with T.J.Maxx to co-create the future of The Maxx You Project to invite women to identify obstacles, drive changes, create solutions, and to share their unique stories along the way. As a first stop, we took the expedition on the road with a pop-up Maxx You Project Lab, a 3-step interactive experience that invited women to respond to questions about their individuality, passions, and the barriers.

Role_Experience Design, Environmental Design